November 8, 1998. Paramount magically tripled the number of films in the three films of Fantasy Pictures, which surprised many viewers. "How is that possible? Could it be said that Paramount's people took the wrong medicine and started to support these three plays?" "Did Fantasy Film give gifts to the Paramount people? I heard that they all love this mouthful. Otherwise, how can it increase the number of films ?!" "Inconceivable! Paramount is sometimes confused!" "Oh my God, this time Fantasy Studios is lucky!" ... Along with various rumors, Yi Feiyang's three dramas "Buried Alive", "Terror Cruise" and "Ghost Record" began a large-scale collective screening. At the same time, Yi Feiyang no longer hid. He has been waiting for such an opportunity. Only Paramount Ken acknowledges his play, and his propaganda skills can exert the greatest power like "the dragon and the eighteen palms." Obediently burrowing! Stir fry start! Stunt One: Mobile SMS! Since its birth, mobile phones have been loved by many people for their super communication capabilities. Especially young people who like to follow the trend, they can't help it. As one of the most developed countries in the West, the United States has always been a major market for mobile phones. The function of SMS is also widely used by everyone with the sale of mobile phones. As a result, after 00, mobile phone advertising business flooded, many people will somehow receive all kinds of overwhelming spam messages. Until July 2004, a 32-year-old lawyer in the US state of Kansas filed a lawsuit against the operator and advertiser of the mobile phone text message in court, on the grounds that his wife bought the advertisement after receiving the text message The preferential merchandise promoted above, even without his knowledge, the credit card overdraft caused inestimable damage to his own reputation and reputation, and demanded that the respondent pay compensation. The case ended with the little lawyer's victory, and the prosecution received a loss of 130,000 dollars in honor and loss of work. The case also forced US states to resolutely legislate to crack down on mobile phone spam messages, so that the once overwhelming US mobile phone text messages were effectively controlled. Compared with the obedient and obedient Tianchao people in the previous life, the American people are overwhelmed by mobile phone text bombing and spam text messages, and have already dared to say, "No!" Of course, that's what happened in the future, and now Yi Feiyang finds that, in 1998, as the future mainstream information media, many Americans still don't know the power of "mobile phone text messages"! In other words, people have n't turned on the "Pandora 's Box" of mobile phone text messages at all. I do n't know. This seems to be a very common message exchange, a chain of advertising business that can generate huge profits, and just treat text message exchanges as private. communication. Such a waste! Too surprising! This is Yi Feiyang's sigh after discovering this fact. Imagine your past life, all kinds of mobile phone advertisements are overwhelming, making you overwhelmed by mobile phones. Now, the text messages on mobile phones are so "purity" that they make people startling. Except "Mike, your mother is calling you to go home for dinner", "Children, always go home and see", which is simply "Baby, I love you, Do you love me? "" Hi baby, let's date tonight "... Of course, the current text messages are still very simple narrative texts. There are no multimedia messages, no color ringtones, and no garish visual enjoyment. Some are just "basic SMS functions." But for Yi Feiyang, this is enough; he wants to be the first person who dares to eat crabs and use cell phone text messages to promote his movie! Therefore, after Yi Feiyang spent only 1,000 US dollars and signed a cooperation agreement with a mobile phone communication department in Los Angeles, the first text message advertisement for the purpose of film promotion, with experimental surnames, was freshly released. ... November 9, 1998. The bustling streets of Los Angeles. Toot toot The phone rang. The fashionable young man raised his eyebrows and proudly took out the newly purchased Nokia mobile phone in the envy and jealousy of the little friends. This kind of mobile phone is different from the previous candy bar phone, which can be flipped to answer, small and exquisite, can be said to be the new favorite of fashionable men and women. "Look, man. Someone texted me. This is a new phone. The text message function is great ..." "What? Halloween doesn't watch the show this year, watch the fantasy triple combo when watching the show!" "Shit! What kind of text message ?!" ... New York, Washington Square. Jingle Bell, Jingle Bell. A blonde babe touched her Nokia phone from the waist. "Watch a new movie from Dream Pictures and participate in a raffle!" "What the hell? Halloween lottery? The first prize turned out to be a new phone plus $ 100 in phone bill ?!" The blonde was stunned, not because the text message was novel enough, but because of the new cell phone, new phone bills ... she had owed more than half a month. ... A downtown area of Chicago. A pearly lady dressed in a mink coat walked out of the club with a purebred sausage in her hand. A luxury car drove slowly. The driver came down to help her pull the door. The lady was about to go in, and the cell phone in Kun Kun rang. The lady puts the dachshund in the car, pulls out her mobile phone from Kun Bao, and a text message appears: "Three great offerings of Dream Film, spend Halloween with you!" The lady smiled and muttered to herself: "This text message is very interesting." ... There is no doubt that Yi Feiyang's pioneering method of "mobile text messaging" has refreshed North American audiences. Who would have thought that a mobile phone tool originally used for private messaging had movie advertising functions. This surprised many people and shocked the mobile telecom business community. It turns out that mobile phones can still be used like this! The original advertisement can still be implanted like this! It turned out that we wasted such good resources for nothing! Among the many exclamations, in the future, mobile text messages will be officially recorded in history as a means of advertising. But who could have thought that the "originator" of the matter, Yi Feiyang, proposed this idea only to promote his new plays. With the spread of text messages, his three films "Buried Alive", "Terror Cruise" and "Ghost Record" also attracted more attention from the public. At least, everyone knows that China Yi's three plays will be released on Halloween! ... Of course, in Yi Feiyang's view, using Inger's ghost story to publish news in newspapers, and using the freshness of mobile phone text messages to draw people's attention, these are far from enough to help themselves hype up movies. I have to do another trick to attract the audience 's attention completely. In this world, there are only three things that can attract people's attention. First, woman! Second, naked ~ body! Third, naked ~ body women! Because of this, Yi Feiyang took out another trick of his own --- body painting! In fact, body painting has a long history as an art, such as the totem worship of American Indians, with various patterns engraved on the face and buttocks, as well as those rebellious youths on the shoulders, stomachs, chests, and backs. The various tattoos produced are, by classification, called "body painting." However, the real use of the female surname to show the artistic pattern in this form, and attracted people's attention as a news event, will happen next year, that is, in May 1999. A young and beautiful model is surrounded by dead branches and withered grass and sits in the center of the stage. Her face and naked breasts are drawn with red and white dazzling patterns. This is a scene that happened on the streets of Los Angeles. Thousands of people enjoyed this body painting show called "Talking to God" calling for "natural beauty" and watching the Los Angeles citizens appear very calm. This naked body model was exhibited on the streets of downtown. This is the first case, but the citizens of Los Angeles recognized this "physical performance" with a calm and rational surname. Artists use brushes to paint magic on various materials, but one day they found that the human body is the best carrier of beauty, so they boldly used the body as a canvas, and used special cosmetic oil to draw various patterns on the model to make the human body Become a work of art. This is the source of body painting. Today, Yi Feiyang has to break through the historical track and discover this new art form in advance! ... November 10, 1998. Using this creative and unique artistic method, Yi Feiyang hired dozens of professional models with heavy money. In the cold winter, he came to major shopping malls before Halloween and bought and sold ghost masks, pumpkin lanterns, and Halloween gift shops. Before, boldly and boldly exposed his delicate body, which depicts a variety of amazing horror pictures, and the contents of these pictures are basically based on three dramas filmed by Yi Feiyang, "Buried Alive" and "Terror Cruises" ", And" Ghost Record ". Beautiful and tempting body! Thriller, scary painting! Makes a powerful visual impact! As if the angel and the demon are together ~ 媾! ... The Los Angeles Citizens are stunned and shocked! Completely naked ~ the bad behavior of the models to shock the Lord! God, is this Halloween or Thanksgiving? !! How could such a plane? !! Aunts with their bare buttocks, "I want to eat grandma!" Men line up, watch and watch, "Don't look at nothing, don't look, anyway, don't want money!" The women were jealous and hated, pulling their husband and boyfriend, "Shit, haven't you seen enough? Go, go home!" Those media reporters, "Oh, thank God, there is finally material!" "Let's watch the changes, naked ~ imitate new fashion!" "It's all horrible, the blondes undressed for the movie propaganda!" "Fantasy Entertainment has a trick, what's the beauty? ~ Breasts ~ exposed ~ milk ?!" ... Of course, there are also some justice activists in Los Angeles who have strongly criticized this. "What is the essential difference between a naked beauty acting as a hairdresser to attract customers? Body painting is just a business practice!" Some people "distressed" pointed out: "Some people who call themselves artists rely on body painting to divulge their twisted life perceptions. This is not only a blasphemy of art, but also a trample on the dignity of life! Some people think that the current society is popular "Mixed fish and dragons", extraordinary art can only be rare, using "human body" to engage in "movie propaganda", more to enslave money and pornography-if this is the case, if an art form is reduced to a tool for making money , Then, indeed, how much of its own consciousness is left? If an art form is only used to satisfy sensory stimuli and pursue the psychology of wonder, how much development space does it have in the world of meaning? " Yi Feiyang is happy, I'm afraid that no one will stand up and sing white face. Now it's okay. Since some people scold, then someone will definitely object, and he won't worry about the power of propaganda. Unsurprisingly. As many noble people took on the responsibility of Yi Feiyang to use "body painting" for film propaganda, some trendy people publicly supported this new art, new perspective, and new propaganda mode. Then a battle of public opinion began. As the central issue of this war, Yi Feiyang's three plays have become the media's constant mention. What are "mobile phone text messages" and "body painting"? Two great tricks have been issued one after another, making the entire Los Angeles world upside down, people wonder if it is difficult for Fantasy Pictures. It can be said that only a few thousand dollars of advertising investment has reached millions of investment results, which makes Yi Feiyang, a small partner who once cooperated with Mr. Lion Gate Studio boss, very depressed. This Chinese is easy, it's a pit! The advertising effect of investing 3 million is not as good as his two moves. Didn't you see that his headlines are on the major media sections? !! God, it's blind your dog's eyes!